Storytelling with data training course


Who should attend?

If you ever find yourself needing to communicate insights from data, then this course is for you. Whether you are:

  • an analyst who needs to learn how to communicate data to business audiences

  • a marketing and communications specialist who wants to extend their storytelling skills to include data

  • a manager or business user of data who wants to learn how to engage audiences and influence data-driven decision making

then this course will set you up for success. .

Training format

Storytelling with data training courses are full day, small group, hands-on sessions. Seminar-style instruction is interlaced with individual and group exercises to reinforce learning and practice new skills.

All trainees will receive a participant handbook and a USB with exercises and worked solutions. While the techniques taught are tool agnostic, they will be practised using Microsoft Excel to ensure the material is accessible to all audiences. Trainees will need to BYO a laptop with Microsoft Excel installed.

Post-training coaching is available for those trainees wanting further support as they practice their new skills in their day-to-day job.


What you will learn

The training content is split into two units:

  1. data visualisation, and

  2. data storytelling

Data visualisation

In this unit you will learn how to deliberately design your charts to draw out the insights and make them immediately obvious to your audience.

Specifically, you will learn:

  • to recognise good data visualisation

  • why we visualise data

  • how to visualise data effectively, including how to make your insights self-evident

Data storytelling

In this unit you will learn how to weave multiple pieces of information or data into cohesive, compelling data stories that engage your audience and drive them to action.

Specifically, you will learn:

  • why narrative helps you engage your audience and communicate your insights

  • how to construct a data story

  • how to use different story structures to achieve different desired outcomes